About An Economic Eclipse:
Shifting Toward a Sustainable Future by Eliminating Waste
An Economic Eclipse: Shifting Toward a Sustainable Future by Eliminating Waste, formerly titled Coming Full Circle, is a #1 best-seller in Green Business on Amazon! The book explores business as a connective institution to spearhead waste reduction in the daily lives of individuals and the daily operations of industry. Additionally, it explores strategies that business leaders can adopt to harmonize their work with the circular economic approach and zero-waste ideology.
I wrote this book because in the midst of the pandemic, I had a lot of time to reflect on my daily habits and the planetary consequences accompanying them. I had been studying environmental science for years, yet I felt like my lifestyle contradicted the values I had adopted whilst learning about natural resource conservation. As I watched my trash bin filling up day by day, I became frustrated by my own capitalistic tendencies, and sought to educate others on this subject.
My hope is that, in reading this book, you will discover the potential of social entrepreneurship, and how the corporate world can be a driver of positive change, rather than a parasitic drain on sustainability. I hope to instill in you the same sort of passion and excitement that I have for zero waste, using these stories as tools to scrutinize the products you choose to buy: from how they’re designed to how they’re disposed of.
Within its pages, you'll learn about viable closed-loop systems through stories such as:
Environmental entrepreneur Kresse Wesling’s journey turning used firehoses into designer bags
Circular company Orange Fiber's inspiration for making luxury fabric from orange peels
Chef Matt Stone's experience serving zero-waste culinary creations
You will love this book if you are concerned about the current state of our planet and addictive consumption habits. If you need a pick-me-up to keep you from spiraling into dismay about climate change and other environmental issues, these stories will give you hope surrounding the incredible regenerative innovations going on all around us. If you are looking to enter the workforce in a career with purpose and meaning, reading about the CEOs, economists and activists highlighted in my book, can be incredible pools of inspiration from a variety of industries.
An Economic Eclipse speaks to passionate activists and forward-thinking individuals who want to re-evaluate our sell fast, sell more economy’s social and environmental sustainability. Holistically, the book challenges the stigma of waste as a bleak end-of-life existence by revealing that reducing it is, in fact, a creative and profitable key to our future.
A Peek Inside
This book is written in 3 parts.
Part 1 contains the introduction + chapters Tipping the Scales, Recipe for Sustainability and The Purchaser's Dilemma. In this section, I lay out statistics and stories of the trash pandemic for you to absorb and ponder, specifically in food, fashion, and other consumer packaged goods (CPG) industries. Not only do I describe the problem environmentally, but I explain the behavioral barriers in creating change, and implementing sustainability, despite the increasing activism around it. As an environmentalist, attempting to change the habits of my own family proved to be a challenge. The hurdles synthesized from my own experiences trying to educate them, are woven into the principles I discuss throughout this section and the book as a whole.
Part 2 contains chapters divided by strategies of design, engagement, and connection to craft a successful zero waste business in the circular economy. I investigate engineering and creativity as successful assets in achieving circularity. Then, I turn to the importance of forming and maintaining a personal relationship with waste, through community engagement, embracing emotional attachment, and confronting the enormity of waste firsthand. Lastly, I explore the power of connection in making the circular economy a viable mission, through the use of virtual platforms and existing trends to drive this movement forward.
Part 3 contains chapters Consumer Connection and Coming Full Circle. In these culminating chapters, I tie the knot between circularity in the corporate sector with zero-waste practices at the individual level. By
embracing these two immensely important transitions in tandem, a world without waste is not only achievable but inevitable.
Below is my presale campaign video which outlines the inspiration and premise of my book!